Driven by the ambition to accelerate the adoption of machine learning to solve some of the world’s most challenging problems. Lead by a team of bright futurists and based at the heart of London’s fintech community, regularly hosting events for data scientists and machine learning enthusiasts. Seldon are also guest advisors to the UK’s all party parliamentary group for AI.
Products range from open source technologies to bespoke solutions developed for large organisations to embrace the power of machine learning. We soon identified the key audiences that Seldon needed to address and lead to the idea of building a website which could talk to the Tech or Exec at the click of a button.
We created the enigmatic word mark which connects with itself, tirelessly building steps into the future. Supported with a restless kinetic S symbol which drives a dynamic visual style including the linear illustrations, iconography, along with the vibrant colour palette. The visual identity has been applied to digital and exhibition spaces.